Academics

Bachelor of Mass Media-(B.M.M)


  • Overview
  • Eligibility
  • Subjects & Syllabus
  • Topper's List
  • Credit System


Overview


Bachelor of Mass Media (BMM) in India is a 3 year full time degree course. At present, Bachelor of Mass Media is perhaps one of the most desired and ambitious educational programmes in the country. BMM is a popular course in India and many students apply for this course and opt for media as their career options. This degree programme prepares the students in carving a career in various sectors of the media, both in television and print. This course has been introduced with the aim to offer the students a concrete ground for developing good communication skills. Further, the course also nurtures the creative skills of the students. Bachelor of Mass Media provides the students with a perfect blend of theoretical programme and practical applications. The course includes through comprehensive research, logical writing skills, verbal presentation skills and a thorough knowledge of several mass media of this information age. For our students we provide following facilities: Dedicated Academicians and Faculty from the Industry Computer Lab with Software’s and Editing facilities Photography Club Excellent Library with Internet Connection Multi-faceted Recreational facilities Career oriented internship of 4 weeks duration Placement in Industry



Eligibility


Candidates for being eligible for admission to the three-year integrated course leading to the Degree of Bachelor of Mass Media, shall be required to have passed the Higher Secondary School Certificate Examination (Academic or Vocational Stream) conducted by different Divisional Boards of Maharashtra State Board of Secondary and Higher Secondary Education or an Examinations of any another University or Body recognized as equivalent thereof by the Senate of the University of Mumbai.



Subjects & Syllabus


1) F.Y.B.M.M
Semester - I
Effective Communication Skills -I
Fundamentals of Mass Communication
Introduction to Computers
Introduction To Economics
Introduction to Sociology
History

Semester - II
Effective Communication Skills -II
Introduction To media Pyscology
Political Concepts And The Indian Political System
 PPrinciples of Management
Principles of Marketing
Introduction To Literature

2) S.Y.B.M.M
Semester –III
Introduction to Creative Writing
Introduction to Media Studies
Introduction to Cultural Studies
Introduction to Public Relations
Introduction to Understanding Cinema
Introduction to Advance Computers

Semester - IV
Introduction to Advertising
Introduction to Journalism
Radio and Television
Print Production & Photography
Mass Media Research
Organization Behavior

3) T.Y. B.M.M Semester – V
ADEVRTISING
Advertising in Contemporary Society
Copy Writing
Advertising Design
Consumer Behavior
Media Planning & Buying
Brand Building

JOURNALISM
Reporting
Editing
Feature and Opinion
Journalism & Public Opinion
Indian Regional Journalism
Newspaper & Magazine- Making

Semester – VI
ADEVRTISING
Advertising & Marketing Research
Legal Environment & Advertising Ethics
Financial Management for Marketing & Advertising
Agency Management
Principles & Practice of Direct Marketing
Contemporary Issues

JOURNALISM
News Media Management
Broadcast Journalism
Business And Magazine Journalism
Internet Issues in Global Media
Press Laws & Ethics
Contemporary Issues



Topper's List


FYBMM
Shruti Mohanan 1st
Preethi Kavilikatta 2nd
Monish Odrani 3rd
SYBMM
Sayoni Dasgupta 1st
Alban Amikat 2nd
Nikita Thakur 3rd
TYBMM
Rahul Yadav 1st
Anish Sukumar 2nd
Akanksha Rathore 3rd

 



Credit System




Notice Board   

 
Jun
   
Aug
   
Oct
 
Nov
 
Dec
 
Jan
 
Feb
 
Mar
 
Apr
 
May


Download Magazine